Environmentally friendly is the new plastic! Andrew Kim has developed a new concept for soft-drink bottles that is 25% slimmer, 27% more eco-efficient, 100% recyclable and collapsible. Even transporting the bottles is more efficient as more of the thin, stackable bottles can fit in a shipping crate or delivery truck at once.
Talk about coffee on the go: Designer Heo Jeong Im has come up with an awesome, powder-free solution to instant drinks. The stir stick is coated with a solid coffee concentrate that disappears into hot water to make a Starbucks-quality… just about anything! If developed into all kinds of drinks, everyone would carry these around with a reusable water bottle and we’d never see a wasted plastic bottle again!
Here’s a drink we want to try! A healthy option from India, cucumber buttermilk.
1cup Cucumber chunks
2cup Buttermilk +1/4cup water
1/2tsp Ginger (grated)
1tsp Lemon juice
Chaat masala as per need..
Blend the cucumber chunks, buttermilk,water, salt and grated ginger together..strain this blended buttermilk and add the pepper powder and chaat masala as per need..
Serve chilled or with ice cubes.
A kettle that tweets when the water is ready! Perfect gift for your English friend. Check out the whole story here.
The mobile-tech trend of location-based is moving beyond social media. How could a beverage brand adapt the idea to location-based drinks? One idea, a drink could create it’s own Foursquare check-in that drinkers would check into when drinking. Or maybe a hashtag that a Foursquare user writes into their message when drinking that drink in a particular place. For a reward, they could earn a badge from Foursquare for associating with that drink. The reward for the brand is an association with a particular moment or type of venue. That, along with the fact that when you check into Foursquare it sends all of your users a text, so lots of exposure for the brand coming from trusted sources.
With summer approaching, fresh fruit is on the mind along with the delicious juices they impart. On a trip to Belize last week, two fruit juices made it straight to my favorites list - watermelon and lime.
Activate is another nutrient laden energy drink, but this line of eight fruity flavors comes with a distinctive twist. Recognizing that vitamins lose potency after sitting in water, Activate locks the essential ingredients in power form in the cap of the bottle, ready to be released with a simple twist and blended by a solid shake. For those who may still be confused, Activate even provides a short instructional video demonstrating this hid in the lid process.
Who doesn’t need a little sparkle in their energy drinks? Hiball leads the
way with two new alternatives to the energy drink market: Sparkling Energy Water and Sparkling Energy Juice. At 10 calories per bottle, Hiball hypes Sparkling Water as the only energy drink on the market with no sugar or sweeteners. For more flavor, Sparkling Juice weighs in at 70 calories with a touch of organic sugar and natural juice. Here’s another plus: Hiball is also kind to the environment and uses old fashioned, non-toxic, recyclable glass bottles with messages urging consumers to remember to recycle.
A follow-up from yesterdays post about the decline of the can due to its association with unhealthy sodas. This is a design we found on Behance where designer J. Kaczmarek suggests a way that soda-giant Pepsi could help people reconsider holding a can of their soda.
Wicked Energy Drink makes the can an art piece.
Unhealthy, sugary sodas are an evil attack on your health and the can, which is associated with that negative image, is not something people feel good holding. Wicked however, makes the can a fashion statement rather than a guilt-trip in the making.
One of the reasons people avoid fruit juices is because of the fear that the sugar will rot their teeth. Why hasn’t there been a juice that actually promotes dental health? Maybe something with mint?